74 million people in the US are 50 +, with another turning 50 every eight seconds.
A full 26% of the US population is made up of Baby Boomers.
By 2010 the 50+ population will grow by 21 million, with the 18-34 segment expanding by only 5 million.
The current aggregate income of Baby Boomers is an astounding $4.1 Trillion.
Just 2 in 10 (21%) expect to retire to a new area, and only 35% plan on scaling back their lifestyle.
With only 16% expecting health problems, the majority of Baby Boomers live an extremely active life.
Sources: MarketResearch.com and AARP research center.